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亚搏体育app下载客户端-体育科技 | AR技术运用在体育运动中案例
Augmented reality is not new to the sports industry. We are accustomed to using augmented reality content in videos to enhance the live broadcast experience (such as placing scores and team lineups directly on streaming media). Nevertheless, we can still think that it is not an augmented reality technology in the true sense, because it is not interactive and relevant to each user's point of view.增强现实对于体育行业而言并不陌生。
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Augmented reality is not new to the sports industry. We are accustomed to using augmented reality content in videos to enhance the live broadcast experience (such as placing scores and team lineups directly on streaming media). Nevertheless, we can still think that it is not an augmented reality technology in the true sense, because it is not interactive and relevant to each user's point of view.

增强现实对于体育行业而言并不陌生。我们习惯于在视频中使用增强现实内容来增强实时广播体验(例如将比分和团队阵容直接放置在流媒体上)。尽管如此,我们仍然可以认为它不是真正意义上的增强现实技术,因为它不是交互式的并且与每个用户的观点相关。

AR technology is developing rapidly. Today, AR is more interactive. Users can display content on smartphones or smart glasses. These devices can immediately recognize the area where the user is located and interact with the real world. Let's look at the most interesting uses of augmented reality technology in sports, now and in the near future.

AR技术发展迅速。如今,AR变得更具交互性。用户可以在智能手机或智能眼镜上显示内容。这些设备可以立即识别用户所在的区域并与现实世界互动。让我们看看现在和不久的将来增强现实技术在体育中最有趣的用途。

This is one of the earliest applications of augmented reality technology (used with Google Glass). It uses GPS to track paths in AR and guide people on the street. In the gymnasium, augmented reality technology can provide each visitor with an interactive navigation method, helping them find seats, join their friends, or find their location more easily. Augmented reality content will be used to entertain fans, but it will also improve customer movement in the arena.

这是增强现实技术(与Google Glass一起使用)的最早应用之一。它使用GPS来跟踪AR中的路径并引导街道上的人。在体育馆中,增强现实技术可以为每个访客提供一种交互式导航方法,帮助他们找到座位,加入朋友圈或更轻松地找到他们的位置。增强现实内容将用于娱乐粉丝,但也将改善客户在舞台上的活动。

Augmented reality technology provides the possibility of displaying content on the spot during non-matching periods. For example, before the game, the formations of the two teams can be displayed on any mobile phone, allowing fans to understand and discuss the composition of the teams.

增强现实技术提供了在非匹配时段现场显示内容的可能性。例如,比赛开始前,可以在任何手机上显示两个球队的阵型,从而使球迷们能够理解和讨论球队的组成。

In the stadium, the main game information can also be displayed, including the score or the game history of the two teams, just like people are at home and broadcasters display these elements through video during breaks.

在体育场内,还可以显示主要比赛信息,包括两队的得分或比赛历史,就像人们在家一样,广播员在休息时间通过视频显示这些元素。

For some other competitions, such as golf, bicycle or car competitions, you can also create a different map or track AR view to let people discover the specificity of the curve path, altitude, distance... or follow the athletes on the map in the entire event. On-site tracking.

对于其他一些比赛,例如高尔夫,自行车或汽车比赛,您还可以创建其他地图或跟踪AR视图,以使人们发现弯道的特殊性,高度,距离...或在地图上跟随运动员整个事件。现场跟踪。

A major recent innovation in the sports field is the use of trackers, computer vision, and artificial intelligence to analyze the performance of athletes at all levels. It completely changes the way athletes train, scout and make decisions, and it will also change the way people watch sports games.

运动领域最近的一项重大创新是使用跟踪器,计算机视觉和人工智能来分析各级运动员的表现。它完全改变了运动员训练,侦察和做出决定的方式,也将改变人们观看体育比赛的方式。

With the possibility of displaying AR graphics on the court, fans will have everything to better understand the way players move on the court, their favorite shooting position, the layout of the defensive line... AR will be on the court It is the best way to enhance real games with high-end graphics. Just like in a video game, fans will have the opportunity to interact with players and activities on the court and show the information they want.

球迷可以在球场上显示AR图形,从而可以更好地了解球员在球场上的移动方式,他们最喜欢的投篮位置,防守线的布局... AR将在球场上是最好的高端图形增强真实游戏的方式。就像在视频游戏中一样,球迷将有机会与球员和球场上的活动进行互动,并展示他们想要的信息。

Social media has become very important in the communication strategy of every team and league, and not just on the day of the game. During the COVID-19 crisis and the suspension of global matches, social media platforms are the only way to interact with fans and provide them with content.

社交媒体在每个团队和联盟的交流策略中已经变得非常重要,而不仅仅是比赛当天。在COVID-19危机和全球比赛暂停期间,社交媒体平台是与粉丝互动并为其提供内容的唯一途径。

With augmented reality technology, the sports industry will also find a new way to attract their fans and create a personalized experience for them. For example, during global competitions, Instagram filters can show the colors of their favorite teams or countries, or Snapchat lenses can allow fans to take photos in 3D next to their favorite players.

借助增强现实技术,体育行业还将找到一种吸引粉丝并为其创造个性化体验的新方法。例如,在全球比赛中,Instagram滤镜可以显示自己喜欢的球队或国家/地区的颜色,或者Snapchat镜头可以使粉丝以3D方式在自己喜欢的球员旁边拍照。

For fans who cannot come to the stadium, the immersive experience is now also a huge trend. With AR, the atmosphere of the game can be brought home. The three-dimensional video of the athletes can be directly displayed in the living room of the fans. The AR portal allows them to enter the stadium through a 360-degree video, and can directly display the stadium or scoreboard on the desktop.

对于无法来体育场的球迷来说,身临其境的体验现在也已成为一种巨大的趋势。使用AR,可以将游戏的气氛带回家。运动员的三维视频可以直接显示在球迷的客厅中。通过AR门户,他们可以通过360度视频进入体育场,并可以在桌面上直接显示体育场或记分牌。

"Augmented reality" is also a huge opportunity for the sports industry in the retail industry. Now, fans can choose the jersey they want to buy through the 3D images displayed in front of them, or let them try on sneakers in augmented reality to help them make a decision.

对于零售业中的体育产业来说,“增强现实”也是巨大的机会。现在,球迷们可以通过显示在他们面前的3D图像来选择他们想要购买的球衣,或者让他们试穿增强现实运动鞋以帮助他们做出决定。

They can also interact with the pl亚搏体育app下载客户端ayers, click directly to find the sneakers or clothes worn by the players, and easily enter the team's store.

他们还可以与球员互动,直接单击以找到球员所穿的运动鞋或衣服,并轻松进入球队的商店。

AR will also bring new possibilities for teams and leagues, allowing them to increase advertising revenue in stadiums or different content displayed in 3D through AR. This will also attract fans to get personalized ads based on their favorite teams and interests.

AR也将为团队和联盟带来新的可能性,使他们能够通过AR增加在体育馆或3D显示的不同内容中的广告收入。这也将吸引粉丝根据他们最喜欢的团队和兴趣获得个性化广告。

As athletes need to continuously learn and improve their performance, AR may become a powerful ally in different ways in the future. "Augmented reality" technology cooperates with computer vision and machine l亚搏APP手机版earning models to analyze what happens through the camera, so it will be able to recognize body postures and movements in real time, allowing athletes to better measure their performance after a treatment session. It will also enhance their training sessions, such as displaying 3D content that they must touch or bypass, or simulating actions on the court in AR (such as displaying the correct ball trajectory).

由于运动员需要不断学习和提高自己的表现,因此AR在未来可能会以不同的方式成为强大的盟友。 “增强现实”技术与计算机视觉和机器学习模型配合使用,可以分析相机发生的情况,因此它能够实时亚搏体育app下载客户端识别身体的姿势和运动,从而使运动员在治疗后可以更好地衡量自己的表现。它还将增强他们的训练课程,例如显示他们必须触摸或绕过的3D内容,或在AR中模拟球场上的动作(例如显示正确的球轨迹)。

With the introduction of smart glasses, this will also become a way for them to display a lot of information and statistics in front of them, without the need for smart phones, smart watches or other screens to be close to them. For example, we can imagine swimmers directly displaying their speed, position relative to other competitors, and heart rate on their glasses.

随着智能眼镜的推出,这也将成为它们在其前面显示大量信息和统计信息的一种方式,而无需智能手机,智能手表或其他屏幕靠近它们。例如,我们可以想象游泳者直接在眼镜上显示自己的速度,相对于其他竞争对手的位置以及心率。

 

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